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Books : TRAMPAS DEL DESEO, LAS

by: ARIELY DAN

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Price: $39.16

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Binding: Paperback
EAN: 9788434453678
ISBN: 8434453673
Label: ARIEL
Manufacturer: ARIEL
Number Of Pages: 280
Publication Date: 2008
Publisher: ARIEL
Sales Rank: 721837
Studio: ARIEL

Editorial Review:

Product Description:
Cuando tomamos decisiones creemos que tenemos el control y hacemos elecciones racionales pero es realmente asi? Tenemos e control sobre nuestros actos sobre como gestionamos nuestro dinero pero tambien nuestro tiempo nuestras energias y nuestros afectos? Por que compramos lo que compramos? Somos realmente duenos de nuestras decisiones o se nos puede manipular como consumidores? Por que lo gratuito acaba saliendo caro? Que influye en que un producto nos parezca caro o barato? Gasta mas quien paga con tarjeta de credito? Por que compramos cosas que no necesitamos? Influyen las marcas en nuestro grado de satisfaccion ante un producto? Hay robos mas eticos que otros? Somos compradores compulsivos e irracionales? Que sucede cuando los codigos de comportamiento social y empresarial se mezclan y confunden? Por que tenemos la obsesion de compararlo todo para tomar decisiones? Decidimos lo mismo cuando estamos sexualmente excitados que cuando no lo estamos?... Este libro apasionante riguroso y ameno responde a estas y otras muchas preguntas sobre nuestras decisiones cotidianas como consumidores y como ciudadanos a partir de experimentos punteros llevados a cabo por el prestigioso especialista en psicologia del consumo Dan Ariely. El autor nos proporciona nuevas y sorprendentes conclusiones sobre la naturaleza humana que ayudaran al lector a tomar mejores decisiones como consumidor pero tambien en su vida personal social y laboral.

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by: ARIELY DAN Binding: Paperback EAN: 9788434453678 ISBN: 8434453673 Label: ARIEL Manufacturer: ARIEL Number Of Pages: 280 Publication Date: 2008 Publisher: ARIEL Sales Rank: 721837 Studio: ARIEL

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