Books : The World's Best Known Marketing Secret, 2nd Edition: Building Your Business with Word-of-Mouth Marketing
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Binding: Paperback
Dewey Decimal Number: 658.8
EAN: 9781885167378
ISBN: 1885167377
Label: Bard Press
Manufacturer: Bard Press
Number Of Items: 1
Number Of Pages: 256
Publication Date: June 25, 1999
Publisher: Bard Press
Sales Rank: 100414
Studio: Bard Press
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Editorial Review:
Product Description:
Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.
Average Rating: 
Rating:  -
Misner books are difficult to find but I am glad I bought this one.
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This is a very clear concise manual for networking - The techniques taught are simple powerful and effective.
Rating:  -
This book is well organized and has descriptive chapter titles. However, the insights and techniques offered are fairly lightweight.
This book is a guide to creating a network of people in non-competing businesses who agree to refer clients to each other. I was dissapointed to find that aside from mutual back-scratching, there were zero insights on how to get people to talk about my business. Isn't that what word-of-mouth is supposed to be about?
In general, I found few surprises in the book. A lot of it struck me as "Dale Carnagie" style advice, pointing out that you should try not to sulk in the corner when at business gatherings, etc.
To end on a positive note, I wholeheartedly agree with the auther's choice of title, seeing as how the ideas in this book are well known to most adults with average social skills.
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I found this book to be very informative. There were several ideals discussed in this book that I found to be useful in my small business.
I would recommend this book to anybody that is looking for a smart, common sense and inexpensive way to promote their business.
Rating: -
Just finished reading this book this evening with mixed view on it. In my view, this could be a good, entry-level handbook for small business owners/professionals, such as doctors, dentists to learn to practise networking and get referrals. It offers practical, step by step how-to-dos on tranditional referral marketing.
What it misses is the power of social networking through the Net and the resulting referrals. If the authors can update the book with "Internet Networking", it will be a more useful book.
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