Books : Business by Referral : A Sure-Fire Way to Generate New Business
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Binding: Paperback
Dewey Decimal Number: 658.8
EAN: 9781885167279
ISBN: 188516727X
Label: Bard Press
Manufacturer: Bard Press
Number Of Items: 1
Number Of Pages: 223
Publication Date: March 25, 1998
Publisher: Bard Press
Sales Rank: 85267
Studio: Bard Press
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Editorial Review:
Product Description:
No more cold calls!
Average Rating: 
Rating:  -
`Business by Referral' is another excellent book on the advantages of networking. Essentially, it is a blueprint for running and growing a business by using referrals. It is full of great ideas for expanding business using word of mouth rather than dreaded cold calls.
Providing previous and current clients with the motivation to refer you to future clients, as well as networking skills are detailed in this book. This is an essential skill for job-seekers, who should also ensure they are referred by current and past employers to appropriate new job opportunities. Using the contacts you already have to benefit your future career is a very smart move.
Danny Iny
Author of the free eBook "Forget Everything You Know About Looking For a Job... And Actually Find One!"
HuntingToHired, www.HuntingToHired.com
Rating:  -
It was just OK for me. Lots of common sense and filler. Most sales books have the same format...and this is one more.
Rating: -
This book is helpful in putting structure around a referral program. We'll be implementing many of this book's suggestions.
Rating: -
I chose to read two books, one right after the other - Endless Referrals by Bob Burg (also reviewed) and Business by Referral by Misner and Davis. Business by Referral is a good follow-on to Endless Referrals. With only a little overlap, Misner and Davis pick up where Burg stops. However, be warned; this book starts off very slowly. Misner and Davis take a VERY academic approach to the entire process. I felt as if I were in grad school again. That having been said, the follow-up element of the Misner and Davis system is the strong point of this book. They have provided a complete set of forms, which they allow to be reproduced. The forms are used for determining where you are in the referral-based business process, finding your strengths and weaknesses, building on your strengths, and strengthening your weak areas. The follow-up system is super. The techniques presented by Misner and Davis will not be integrated into your process as readily as Burg's in Endless Referrals; however, they are vital to a continuing referral-based business process and will serve any business person well for a very long time.
This book is solidly recommended and is a must-read for anyone looking to build a long-term process in referral-based business. The forms that are provided are worth the price of the book, but you'll need to read the book to really understand how to use them.
Rating: -
"Business by Referral" is a cross between a business plan and a referral marketing campaign. It is chocked full of ideas on how to motivate people to provide referals for your business. My favorite is the ingenious GAINS exchange which allows people to interface and learn about each person. GAINS offers an easy way to interview members one-on-one, and learn about their Goals-Accomplishments-interests, networks, skills. A very well done and easy to read book. I recommended it wholeheartedly to any business person (small business or large.)
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