Books : 7 Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd
List Price: $22.95Price: $20.00 You Save: $2.95 (13%)Prices subject to change.
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Binding: Hardcover
Dewey Decimal Number: 658.8
EAN: 9781885167217
ISBN: 1885167210
Label: Bard Press
Manufacturer: Bard Press
Number Of Items: 1
Number Of Pages: 159
Publication Date: January 25, 1996
Publisher: Bard Press
Sales Rank: 1316175
Studio: Bard Press
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Editorial Review:
Product Description:
This book helps you make a lasting impression with proven examples to show you how to create your own personal memory hook.
Average Rating: 
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This book is full of great memory hooks that have helped my business. At first I thought it seemed a little awkward and now naturally use the memory hooks in this book on a regular basis, even in my social life. I definitely recommend this book.
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This book is great for anyone in the business world. It kept me wanting to read more and more. It will help you view your marketing strategy a little differently. You will get everything out of this book that you were hoping for. ENJOY!
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Have you ever been to a business meeting or social gathering, been introduced to someone then, just five minutes later, can't remember what their name is or what their business is? Read this book and your name and business will be remembered by everyone, whether the gathering is five or fifty or more people.
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Everyone is busy. Everyone is on information overload. How would you like to grab the attention of a future prospect in less than 10 seconds. In this book "less is more" is effectively presented. Ivan Misner teaches everyone looking for more business how to turbocharge their referrals with the use of 'memory hooks". A favorable first and lasting impression is the focus of a good memory hook. This book is entertaining as well as informative. Have fun on your way to greater sales.
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I bought this book with some skepticism. After all, if it only takes 7 aseconds to market something, why does a whole industry exist to help the would-be entrepreneur spend a whole lot more? On reading the book the term 'catch-phrase' takes on a new (and profitable) meaning. Every telesales person knows that he/she has about 4 seconds at the start of a cold call to get the prospect's interest and the 'initial benefit statement' which helps can be difficult to create. 'Seven Second Marketing' shows the reader how to create not just a general IBS but one which will stick in the mind of the prospect after the call is concluded - and still be there when the Sale Process is continued at a later date. The essence of the memory hook, as Dr Misner describes it, is that it is short, relevant AND memorable. This book shows how to create one and I recommend it strongly to anyone who needs to be remembered by first-met acquaintances, business or social (or even political!) Since reading this book I purchased two other books by Dr Misner and both have contributed to my success as a self-employed businessman. See the Amazon Index for details of these books. Happy Marketing!
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