Books : Art Deco 1910-1939
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Binding: Paperback
Dewey Decimal Number: 709
EAN: 9781851773879
ISBN: 1851773878
Label: V & A Publications
Manufacturer: V & A Publications
Number Of Pages: 464
Publication Date: March 31, 2003
Publisher: V & A Publications
Sales Rank: 1626124
Studio: V & A Publications
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Product Description:
Art Deco was the style that swept across the globe during the 1920s and 1930s and created the defining look of the interwar years. Its influence was ubiquitous: it transformed the skylines of cities as diverse as New York and Shanghai; it touched the design of everything - from cinemas and Hollywood films to the packaging of cigarettes, from evening wear and accessories to luxury liners and locomotives. It was the style of hedonism, of indulgence, of mass consumption, though it originated before the First World War in the luxurious one-off masterwork or the limited edition piece. Deco was the ultimate synthesis of styles: it borrowed from European craft traditions as eagerly as it appropriated aspects of "the exotic" from the cultures of Ancient Egypt, Meso-America, the oriental East and black Africa. Its use of rare and unashamedly precious materials was a reminder of the wealth of empires, whilst its geometric imagery celebrated urban modernity and the experience of modernity worldwide. This volume brings together nearly 40 essays from leading experts in the field to discuss the phenomenon that was Art Deco. After an introductory section which looks at the definition and scope of the style, and locates it historically within the early 20th century, Part 2 explores its sources and iconography; Part 3 reviews the 1925 Exposition Internationale des Arts Decoratifs, held in Paris, which marked the high point of Deco in Europe while providing the catalyst for its wider spread and development; Part 4 traces that development both through Europe and through the various media, from architecture to fashion, that fell in thrall to its modern imperative and Part 5 traces its spread into America, India and beyond.
Amazon.com Review:
Sexy, modern, and unabashedly consumer-oriented, Art Deco was a new kind of style, flourishing at a time of rapid technological change and social upheaval. Lacking the philosophical basis of other European design movements, Deco borrowed motifs from numerous sources--Japan, Africa, ancient Egyptian and Mayan cultures, avant-garde European art--simply to create novel visual effects. Art Deco 1910-1939 surveys the sources and development of the popular style with more than 400 color illustrations and 40 chapters by numerous design specialists. The authors track Deco around the globe, from Paris to the United States—-where it got its biggest boost from mass production—-to Northern and Central Europe, Latin America, Japan, India, and New Zealand. The book's broad focus encompasses industrial artifacts (the Hindenburg blimp, the Burlington Zephyr locomotive), as well as architecture, furniture, accessories, fashion, jewelry, typography and poster design. Despite the existence of other prominent artistic movements during the 1920s and '30s, the authors tend to hang the Deco label on virtually any object that portrays the effects of technology or employs color, luxury materials or artificial light in striking ways. It does seem a stretch to include Man Ray's photographs, Sonia Delaunay's textiles and the movie King Kong in the Deco pantheon. But the great strength of Art Deco 1910-1939 is that it reveals the social context of Deco, not just its pretty face. The book accompanies an exhibition (organized by the Victoria and Albert Museum in London) at the Royal Ontario Museum in Toronto through January 4, 2004; subsequent venues are San Francisco and Boston. —Cathy Curtis
Average Rating: 
Rating:  -
No problem.
Long shipping, the book arrived some days after christmas.
Olivier
Rating: -
Bought it - read it - refer to it as a source and to unashameably copy.
Niggles;
1) No art deco gardens. Is this an ommission or was this branch of human endeavour eschewed by the industrial age?
2) Illustrations of pieces sometimes miss listing the media and all are missing the size.
Rating:  -
This book is an absolute triumph. First, it is positively gorgeous - the images just leap off the pages. Second, the essays are more in-depth, engaging, and informative than any other book I've found on the subject. This book discusses every facet of Art Deco as well: it explores the origins at the Paris Exhibition in 1925, goes through the influence in East Asia, Latin America, and South Africa, not to mention Europe. A great chapter on Deco in Hollywood; also explores all of the sources, iconography - and all of this on top of covering every aspect of the movement - ceramics, jewelry, fashion, architecture, glass, photography, graphic design, bookbindings, travel and transport, and so so much more - with stunning visuals. A fantastic read, a great resource, a beautiful work, and an absolute MUST for anyone interested in the subject! Well worth the money, and a fantastic addition to any library. Highly recommended!
Rating: -
A sumptuous coffee-table book of this exuberant art style and I think it could well become the standard book on the subject. The forty essays are divided into four sections, Sources and Iconography, 1925 Paris Exhibition, Spread of Deco and finally Deco World, and I liked the way, especially in Sources and Iconography, that the authors explain how various art styles were moulded into deco art which culminated in the very influential 1925 Paris show.
I thought the last two sections were a fascinating coverage of how Art Deco spread around the world, mainly as architecture and fashion, though in Europe also as a fine art style. In North America, it influenced a huge range of commercial products. Perhaps this was the only art form that was truly democratic in that it was available (as streamlining) to be seen or bought on any Main Street across the Nation.
The design and printing are excellent. Many of the photos, especially color, are presented whole page, the rest are all well sized, and they all have captions. The back of the book has a very comprehensive bibliography, fortunately listed as relating to each chapter rather than just an alphabetical list, the index is divided into two, Names and Subject. I was very impressed with this attention to detail and with the excellent text, images and production surely `Art Deco 1910-1939' will be read for many years to come.
***FOR A LOOK INSIDE click 'customer images' under the cover.
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