Books : Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Binding: Hardcover
Dewey Decimal Number: 658.802
EAN: 9781591396192
ISBN: 1591396190
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Items: 1
Number Of Pages: 256
Publication Date: February 03, 2005
Publisher: Harvard Business School Press
Sales Rank: 674
Studio: Harvard Business School Press
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Editorial Review:
Product Description:
Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, "Blue Ocean Strategy" is quickly reaching "must read" status among smart business readers. Have you caught the wave?
Average Rating: 
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I have been paying attention to the work of Kim and Mauborgne, since they published their first articles in the Harvard Business Review. The thinking they have developed since those days, i.e. building a strategy canvas, accessing non-users of your company's products, and then devising a process to create a blue ocean strategy expand one's ability to apply their ideas.
Building a strategy canvas, however, is a lot harder than it looks. I've tried, with varying levels of success. Discovering the elements of your differentiation is more than half the battle. It's not so difficult to look at an already innovative product or service and abstract back to the strategy canvas. But, starting from scratch and developing your own, means paying attention to the blocking and tackling of Blue Ocean Strategies: Reconstructing Market Boundaries, fund in Chapter 3. In it, the authors identify the six paths to Blue Ocean Strategies. They are to look across Industry, Strategic Group, Buyer Group, Scope of Product, Functional/Emotional Orientation and Time. But one they left one out, which was in their original thinking. It is simply to look across Borders. Ask how do they do it in Spain or China? Just understanding how the healthcare system works in France, for example, can provide huge insights into anyone who sells products or services to in that industry anywhere in the world. I also find 'Crossing Borders' to be the easiest way to find the assumptions you have about ... Read More
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Watch Video Here: http://www.amazon.com/review/R284Y5A1JGFA8I Jake Olsen's review was made as part of a critical review assignment for the Fall 2008 Honors Colloquium on Creative Destruction at the University of Nebraska at Omaha, taught by Art Diamond. (The course syllabus stated that part of the critical review assignment consisted of the making of a video recording of the review, and the posting of the review to Amazon.)
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This book helps focus the reader on looking at their business, competition and offerings in different and exciting ways. If you are considering a new business venture or product offering, you really should read this book.
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Strategy:
1. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Companies need to go beyond competing. To seize new profit and growth opportunities, they also need to create blue oceans.
2. Put the clock forward 20 to 50 years and ask yourself how many unknown industries will exist. Surprisingly, many of the unknown industries will exist.
3. Value innovation is focusing on making competition irrelevant by creating a leap in value for your buyers and you company, thereby opening up new and uncontested market space.
4. Value innovation is neither cutting edge technology nor timing of the market. Value innovation occurs when companies align with utility, price, and cost positions. "If the companies fail to anchor innovation with value in this way, technology innovators and market pioneers often lay eggs that other companies hatch."
5. Blue ocean innovation seeks differentiation and low cost simulataneously. The goal is too drive costs down while simulataneously driving value up for buyers.
6. Utility alignment starts at the top. Production innovation may improve subsystem performance without impacting the company's overall strategy. The production costs savings do not realign the utility proposition of the company. The product cost saving reinforce strategic leadership validating the status quo. "Although innovations of this sort may help to secure and even ... Read More
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About half way through. Not a book you can't put down but good airplane reading. Makes you think about different strategies so worth it.
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