Books : B.J. Summer's Guide To Coca-Cola: Identifications, Current Values (B J Summer's Guide to Coca Cola Identification)
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Binding: Hardcover
Dewey Decimal Number: 745
EAN: 9781574325973
ISBN: 1574325973
Label: Collector Books
Manufacturer: Collector Books
Number Of Items: 1
Number Of Pages: 293
Publication Date: September 23, 2008
Publisher: Collector Books
Sales Rank: 617041
Studio: Collector Books
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Editorial Review:
Product Description:
B.J. Summers, author of two popular books on advertising and gas station memorabilia, offers this refreshing book on Coca-Cola collectibles. This deluxe hardbound book will become the essential reference book for collectors of Coca-Cola items, including thermometers, jewelry, china, calendars, fans, bottles, trays, games, clocks and Santas. 750 color photos.
Average Rating: 
Rating:  -
I recently had the opportunity to review another company's Coca Cola collectibles book, they too a well respected publisher of antique and collectibles books and there's no doubt about it, the B.J.Summers Sixth Edition guide has got that one beat hands down. This is a thoroughly beautiful book. Hardcover, thick, glossy stock pages, and fantastic photography highlight this book.
The introduction provides legend keys to the condition as well as the source of the item's value which I think is very important. Summers lets the reader know if the value came from a collector, a completed auction, a dealer, or the author himself. The book then presents 46 different item categories, everything from signs, bottles, calendars and trays, to more eclectic items like Jewelry, no-drip protectors, and ashtrays. There's also a miscellaneous chapter for items that don't fit into one of the other 45 categories.
I was absolutely fascinated by the number of items pictured in the book. With nearly 300 pages and as many as 10 items pictured per page, there are literally thousands of different Coke items pictured. The signage is simply fantastic, particularly those featuring celebrities such as Eddie Fisher and jazz musician Lionel Hampton. In all there are 82 pages of signs alone. Does it picture EVERY Coca Cola sign ever made? Of course not, but what book does? Still even if you have one that isn't pictured, you should be able to find one similar that you can use ... Read More
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This was a very helpful and informative guide to Coca-Cola collectibles. I would highly recommend it to any serious collector. Full of valuable information.
Rating:  -
We have quite a few old Coke signs and none were in this guide. We were disappointed to say the least.
Rating: -
Pros: Extensive selection of signs and cardboard items with lots of nice colour photos throughout. Many items in this book aren't in Petrettis, so it makes a good companion. All up I am happy with this book and use it regularly to price and check items.
Cons: The book is hoplessely laid out and it can be very hard to find items as it seems there is no logic to the order items are listed or displayed. It seems the entire book is largely made up from the collection of one or two private collections and as such prices can be inflated compared to market values, plus many items are missing simply because these collectors didn't feel they are important enough. As with most other Coca-cola collectors books this one is entirely US centric with very little information on foreign items.
Rating: -
*****April 2005 UPDATE: "Could be great" but after seeing the 5th edition, the publisher has taken a book with great potential and flushed that potential down the toilet. What they did was gloss up the paper and make it look old-fashioned (it doesn't work for me, but maybe it will for others), but the huge mistake is that they actually dropped a significant number of items from the book and went overboard hiking up the price values! If you are a serious collector, browse through the 5th edition at a bookstore, before buying it. END UPDATE*****
This guide has great potential, but somebody should do some usability studies on it to make it better. It's a chore finding a specific item. For example, collector trays: I still can't figure out what logic was used to arrange/order them in the book. By title? By name? The index at the back of the book is incomplete and often worthless. For example, there's a whole section on blotters in the front index, but try finding "blotter" in the back index.
Prices are conservative. Unrealistically low in many cases.
There are items that aren't found in other guides, and the color pix are exceptional. I really like this guide, but it has design flaws that need to be fixed.
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