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Books : Special Events: The Roots and Wings of Celebration (The Wiley Event Management Series)

by: Joe Goldblatt

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Binding: Hardcover
Dewey Decimal Number: 394.26068
EAN: 9780471738312
ISBN: 047173831X
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 528
Publication Date: September 21, 2007
Publisher: Wiley
Sales Rank: 129414
Studio: Wiley

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Product Description:
From the foremost authority, the definitive guide to your career as an event leader!

Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual. Twenty-first-century event leaders acknowledge these roots while moving the event management profession toward the new possibilities presented by our globalizing world. Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more.

New and revised materials in this edition include:

New profiles of leaders in the global events industry from Africa to America and from Bulgaria to Birmingham-learn what makes the greats great and their events truly spectacular
Five Best Practice examples of exemplary events and over a dozen detailed case studies of all types of events
Broader coverage of production schedules and the soon-to-be new industry standard, the APEX event specification guide
Revised discussion of law and ethics in special events
Over 100 new Web resources throughout text
Descriptions of the leading meetings and events industry professional certification programs and how to earn these designations

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by: Joe Goldblatt Related Items: see more Related Items: The International Dictionary of Event Management (The Wiley Event Management Series) Event Studies: Theory, Research and Policy for Planned Events (Events Management) Planning Successful Meetings and Events (Take-Charge Assistant Series) Hospitality Law: Managing Legal Issues in the Hospitality Industry A Speaker's Guidebook: Text and Reference see more Binding: Hardcover Dewey Decimal Number: 394.26068 EAN: 9780471738312 ISBN: 047173831X Label: Wiley Manufacturer: Wiley Number Of Items: 1 Number Of Pages: 528 Publication Date: September 21, 2007 Publisher: Wiley Sales Rank: 129414 Studio: Wiley

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