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Books : Consumer Behavior (8th Edition)

by: Michael R. Solomon

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List Price: $177.33

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Binding: Hardcover
Dewey Decimal Number: 658.8342
EAN: 9780136015963
ISBN: 0136015964
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 720
Publication Date: March 07, 2008
Publisher: Prentice Hall
Sales Rank: 44610
Studio: Prentice Hall

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Editorial Review:

Product Description:

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value differences, impression management, doppelganger brand image, red campaign, CSR, low literate consumer, crowdsourcing, and multigenerational marketing.

For marketing professionals to understand the latest trends in consumer behavior.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Great Consumer Behavior Textbook
this is a really great consumer behavior textbook for those who are interested in understanding the how marketing is applied in the ever-changing environment. highly recommended by marketing professors too!

Rating:

- Good price for reasonable product
The product was in a reasonable condition and for the price it was a good option!

Rating:

- Good Read
Useful book, includes thinking on both consumer behavior and relevant market strategies. Good read for marketing beginners.

Rating:

- Very interesting textbook, one of the best I've seen!
As a marketing major, this consumer behavior textbook has been an asset to my learning so far. Very descriptive with many graphic examples. Uses outside knowledge from today that help the reader to stay alert and interested.

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by: Michael R. Solomon Related Items: see more Related Items: International Marketing (Mcgraw Hill/Irwin Series in Marketing) Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card Marketing Research with SPSS Integrated Advertising, Promotion, and Marketing Communications (3rd Edition) Influence: Science and Practice (5th Edition) see more Binding: Hardcover Dewey Decimal Number: 658.8342 EAN: 9780136015963 ISBN: 0136015964 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 720 Publication Date: March 07, 2008 Publisher: Prentice Hall Sales Rank: 44610 Studio: Prentice Hall

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